The campaign challenges labels to take on more female, trans and non-binary artists
Today saw the launch of a new campaign called #23by23 that seeks to increase female representation in the world of electronic dance music, setting record labels a target of having at least 23% female artists on their registers by 2023.
The campaign is spearheaded by Sydney Blu and Rebekah [pictured], and is backed by the likes of Ableton Live, Native Instruments, Toolroom, Soma, Desert Hearts and more. There will be a series of remix competitions and “demo challenges” organised via Native Instruments’ Metapop community, which will kick off on 11 December and run through till the end of next year, while Ableton Live will be hosting a production course for female, trans and non-binary artists, also on Metapop.
Rebekah said: “"If we want a diverse, equal opportunities scene then highlighting an area where this is heavily imbalanced can only be a good thing. Starting out on many labels as the first women producer nine years ago, its seems that only baby steps have been made in this area to have more female representation. It’s also important to note women of colour are not only under-represented on dance labels but also affected the most by discrimination so this makes it even more imperative for diversity to be a priority.”