IFEEL's first release, the 'Chester's Groove' EP, will be out on 21 May
Skream has announced the launch of a new record label called IFEEL, which will make its debut with his own Chester's Groove EP on 21 May.
IFEEL will serve as a vehicle for Skream – real name Oliver Jones – to experiment and put out tracks in whatever style he feels like making. Chester's Groove, for instance, starts out as a tuff, rave-tinged house/tech-house cut, before being handed over to Berghain resident Norman Nodge for a brace of remixes, the stripped n' pounding Ying [sic] Remix and the driving Yang Remix, which to our ears has something of a Blake Baxter-ish feel.
The label's visual identity will be taken care of by INSA, a visual artist who's pioneering a whole new medium called GIF-ITI, which involves taking photographs of graffiti pieces at different stages as they're thrown up, then turning the pictures into an animated GIF image.
Announcing the birth of IFEEL, Skream said: “I wanted to create a label solely for my own productions, in any genre I feel like. I want to bring in musical artists from across all genres that I really admire. I am especially proud that INSA is part of IFEEL and that Norman is joining me on the debut release”.
Distribution will be handled by The Orchard.