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FFRR rebranded

Trevor Jackson designs new logo for iconic UK label

2021 Feb 09     
2 Bit Thugs

New logo makes its first appearance of Storm Queen's new single 'For A Fool'

Trevor Jackson has designed a brand new logo for iconic UK label FFRR.

Launched as an in-house dance imprint by London Records in 1986, FFRR took its name from the “full-frequency range recordings” slogan used by London's parent company Decca Records since the 1940s. Helmed by Pete Tong, the label was at the forefront of the house and techno movement in the UK during the late 80s and early 90s, but releases had more or less dried up by the turn of the millennium.

In 2011 the label was revived by Tong and became part of Warner Music Group when it bought Parlophone Records. Warner then sold the rights to the FFRR catalogue to Because Music in 2017, and in 2019 it was announced that DJ Andy Daniell, formerly head of A&R at Defected, would be taking over as label manager.

Now, Daniell has recruited Trevor Jackson, of Playgroup fame, to redesign the label's branding. The new logo consists simply of the letters 'FFRR' in a circle, while the famous 'ear' has been shifted off to the side, along with the tagline “Music that moves you”, which was previously used for a spell in the early 90s.

The new logo made its public debut this week with the release of For A Fool, Morgan Geist's first release under his Storm Queen alias in eight years. Further singles from Burns, Obskür and Franky Rizardo & Joe Goddard will follow in February and March, while a new merchandise line featuring the new logo will be available very soon.

Trevor Jackson said: “I approached the rebranding of FFRR cautiously at first, fully aware of the label's legacy. The elements used directly relate to FFRR's best-known classic period and have been visually remixed, refined and reconstructed for today and tomorrow.”

Andy Daniell added: “There's fresh energy and invigorated talent within FFRR and I wanted that to be reflected here. Trevor's done a great job capturing the essence of FFRR in a fresh and respectful manner and we hope fans will love it as much as we do.”





Tags: FFRR, Pete Tong, London Records, Decca, Parlophone, Warner Music Group, Because Music, Andy Daniell, Trevor Jackson, Morgan Geist, Storm Queen